New Car Negotiations

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by Kat Freestone

Yes we can! If you’re ready for a new car but feel intimidated by pushy dealers and big decisions, I’m here to tell you – don’t be! Today, more women than ever are jumping in to the world of negotiations, and not just for our salaries. Buying your first car can feel overwhelming, but if you understand the seller’s needs, interests, constraints and costs, you can snag a deal as good as any man.

Come Prepared
It’s something we’ve been taught since our earliest days: if you come prepared, you’ll always be ahead of the curve. Once you’ve decided on the model you’re interested in, do your research. Know the true market value of the car you want, which is the average price of the car in your area. This number is based on supply and demand and will give you a realistic idea of what you should pay.

No Sympathy
As women, we can’t help but let our emotions get in the way. For this, there’s a simple piece of advice – don’t. Even if you’re rock solid, the dealer will still think you’re emotions are going to influence you, which can affect the entire deal. Be aware of this and you’ll have a leg up.

Look Under the Hood
Even if you have no idea what you’re looking at, pretend. This may seem silly, but it’s a step that any serious car buyer takes, especially if you’re buying used. Have a quick look for any indication of dents, damage or rust, and speak up if you see something fishy.

Everything is Negotiable
The price of the car, the value of your trade-in, the dealer fees, the package prices and the interest rate on your financing are all negotiable. You might not feel like fighting every number they throw at you, but do it anyway. They won’t give it to you unless you ask.

Walk Away
Don’t be tempted to let your emotions fuel your decision. The worst mistakes a woman can make when buying a car is to buy on impulse, to buy because you feel bad, or to buy because you think you’ll lose the deal. Often, walking out isn’t the end. The dealer will likely call you the next day with a much more attractive offer.

So here’s to women taking matters into our own hands. Just remember to be firm in your plan and confidant in your abilities, and you’ll be sure to walk away happy.

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